Verify everything AI produces – AI can sound confident and still be wrong. Double-check contract information, MLS rules, laws, statistics, property details, and calculations before sharing them. Watch Fair Housing & discrimination risks – AI-generated listing descriptions, marketing, targeting, and responses still need to comply with Fair Housing laws. The agent remains responsible for the content. Be careful with photos and marketing – AI-enhanced or virtually staged photos
The questions clients ask repeatedly are some of your best video topics. Choose three common questions and record one clear answer for each. Possible topics include: Should I buy before selling my current home? How much money do I need for closing costs? What should I repair before listing? Is fall a good time to buy or sell? Try This: Begin with the question on screen Answer it in 30–60 seconds Add captions for viewers watching without sound End with a simple invitation to m
If a seller has solar panels installed on the roof of their property, they should investigate whether the way those solar panels are financed or leased could impact a future transaction. Many sellers aren’t aware of these issues, so if you ask the right questions, you can set them on the path to success: Do you own the solar panels, or are they leased? If you own them, are they financed? If they’re financed, do you plan to pay the debt off before going under contract (or befo