Tip: Create a seasonal landing page to capture buyer leads during summer travel season. Landing Page Ideas: Homes with Pools Lakefront Properties Mountain Cabins Beach Homes Summer Vacation Investment Properties MAX Tip: Use a QR code on social graphics, open house signs, or printed flyers that links directly to the landing page. Bonus: Set up an automated Smart Campaign so every lead immediately receives: A welcome text Property alerts A market report A follow-up email Need

Your next customer may not find you by clicking a blue Google link. They may find you through an AI-generated answer. Google is expanding its search bar to handle more conversational questions and give users more AI-generated answers before they click a website link. The change means more consumers may get buying, selling and local market information directly from Google instead of visiting the websites that once showed up in traditional search results. Google isn’t fully rep

Summer Listing Video Magic Tip: Stop posting only photos of listings this summer. Create quick 15–30 second vertical videos using Canva or your phone. Try This: Start with a strong hook: “POV: You just found your Florida dream home…” “This backyard was made for summer nights.” Use trending summer audio Add captions because most people watch muted End with a simple CTA: “Want a private tour? DM me ‘SUMMER.’” MAX Tip: Upload your video directly to Facebook and Instagram instead

When college begins in a few months, 226 deserving students from communities across Florida will receive financial help for their costs through scholarships from Florida Realtors® Education Foundation Inc These scholarships represent more than financial assistance – they reflect Realtors’ commitment to supporting the next generation and helping students achieve their educational goals. We don’t just sell homes, we help our communites! AND our very own SOPHIA MIRANDA daughter

You do NOT need a full production studio to create effective real estate videos. What people really want: ✔ Helpful tips ✔ Local knowledge ✔ Market updates ✔ Personality ✔ Authenticity The agents winning on social right now?They’re simply SHOWING UP consistently. 🎯 Quick Tip:This week, record ONE simple video using your phone: 🏡 “3 Things Buyers Should Know Right Now” ☀️ “Summer Market Update” 📍 “Favorite Local Spot” 💡 “Quick Homeowner Tip” Keep it under 60 seconds.Don’t

Scammers are impersonating agents and posting fake listings. Learn the red flags and how to spot fraud before it disrupts a transaction. How can you protect yourself from such scams? Thankfully, there are some common red flags; Does the caller try to make it seem like things are urgent? Do they want a decision immediately? Do they talk in circles, talking a lot without saying much of importance? Does the information relating to the account or party they are calling about not

🤖 Automation doesn’t replace relationships…it helps you stay consistent. Most agents don’t lose leads because they aren’t good agents.They lose leads because follow-up stops. Inside BoldTrail/MAXTech, use automations for: ✔ Property alerts ✔ Market reports ✔ Seller home valuations ✔ Drip campaigns ✔ Behavioral alerts ✔ Task reminders 🎯 Quick Tip:Set up ONE automated touch this week: 📧 Monthly homeowner email 📱 Buyer follow-up text 🏡 Seller nurture campaign You don’t need

Dear Shannon: I’m the listing broker at a busy, medium-sized brokerage focused on residential property. One of our sales associates wanted to sell their vacant lot, so to let people passing by know it was available, we put up a simple sign that read, “For Sale – Call XXX-555-5000.” It was easier to put my sales associate’s home number on the sign, so they could better field inquiries from potential buyers. A potential buyer called the number, and my sales associate handled th

🌐 Your website should capture leads…NOT just sit there looking pretty. Ask yourself: 👉 Does your website clearly tell visitors what to do next? Every real estate website should have: ✔ Search Homes CTA ✔ Home Value CTA ✔ Easy Contact Form ✔ Local Community Content ✔ Market Reports ✔ Mobile-Friendly Layout 🎯 Quick Tip:Go to your website RIGHT NOW on your phone. If it takes more than 5 seconds to figure out how to contact you…your visitors are probably leaving too. Your webs

Florida also ranked first 10th for future economic outlook. The rankings were fueled by strong domestic migration, job growth and gains in economic output, while the state’s tax and regulatory environment also helped boost its standing. The analysis from the American Legislative Exchange Council evaluates states using policy measures such as taxes, spending and labor rules, along with performance indicators like job growth and migration. Florida ranked first in economic perfo

🎨 Your marketing should look CONSISTENT everywhere. One of the biggest mistakes agents make?Every post looks like it came from a different company. Inside Canva, create: ✔ Brand fonts ✔ Brand colors ✔ Brand templates ✔ Folder organization for listings, buyers, sellers, holidays, etc. 🎯 Quick Tip:Build 3 “go-to” Canva templates this week: 📌 Just Listed 📌 Open House 📌 Market Update Then simply duplicate & update each time instead of starting from scratch. Consistency build

Florida Realtors’ MLA-6 form can update pricing, timelines and more The MLA-6 can be used to amend the Exclusive Right of Sale Listing Agreement, Exclusive Brokerage Listing Agreement and the Exclusive Right to Lease Listing Agreement. It is a simple, easy to read form, with checkboxes that can be used to amend the various parts of the above mentioned forms. The form can be used to make common changes such as: Change the Termination Date Change price and terms Amend compensat

☀️ Summer is HERE… and so are missed opportunities hiding in your CRM. Before business gets busy with vacations, closings, and summer events…take 15 minutes this week to clean up your database. ✔ Remove duplicate contacts ✔ Add notes from recent conversations ✔ Update tags & categories ✔ Check for missing phone numbers/emails ✔ Make sure your automations are still running 🎯 Quick Tip:Inside BoldTrail/MAXTech, create a “Summer Follow-Up” Smart List for: 🏡 Buyers still search

A look at how Florida Realtors helped shape legislation to benefit consumers and the state's real estate industry during the 2026 Legislative Session. Although several Realtor legislative priorities are on hold until the budget process concludes, numerous legislative victories were achieved during the 60-day lawmaking period that will benefit the profession, consumers, property owners and communities throughout Florida. Significant legislative victories include: Protecting co

Your Website Should Capture—Not Just Look Good” A pretty website is nice… A lead-generating website is what you need. Make sure your site has: ✔ Clear calls-to-action (Search Homes, Home Value, etc.) ✔ Easy contact forms ✔ Local content (blogs, communities, guides) ✔ Mobile-friendly design 🎯 Quick Tip: Go to your website right now and ask: 👉 “If I were a buyer or seller… would I know what to do next?” If not—it needs work. Your website should work for you 24/7. Have you che

Under the Florida FAR/BAR “As Is” or standard Residential Contract, failure to make the escrow deposit on time is considered a buyer default, but the contract remains in effect until action is taken. The Seller’s Options If the buyer misses the escrow deadline, the seller can choose to: Demand the deposit and allow the buyer time to cure the issue. Declare the buyer in default. Terminate the contract. Pursue remedies allowed in the contract (usually retention of deposit if it

If you’re trying to remember to follow up… you’ll forget. That’s where automation wins. Inside MAXTech / BoldTrail, you can: ✔ Set up email/text drip campaigns ✔ Schedule reminders ✔ Automate birthdays & anniversaries ✔ Stay in touch without chasing it 🎯 Quick Tip: Set up a 12-Month Touch Plan: Monthly email Quarterly personal check-in Holiday messages 👉 Done right, your database will never go cold again. Need more tips or tools? Contact your REMAX Elite Marketing & Tech Co

Calling past clients + sphere consistently Hosting more strategic open houses Pricing listings correctly from day one Using AI/tools for efficiency—but doubling down on relationships Reconnect with 10 past clients Preview 2 new listings Practice your negotiation scripts Post 1 piece of value-driven content

“Turn One Listing Into 10+ Posts” If you’re only posting your listing once… you’re wasting it. Every listing is a content machine. Here’s how to stretch it: ✔ Just Listed ✔ Behind the Scenes ✔ Feature Highlight (kitchen, backyard, etc.) ✔ Local Area Spotlight ✔ “Who do you know?” post ✔ Video walkthrough ✔ Story posts + polls 🎯 Quick Tip: Use Canva + REMAX templates to batch 5–10 posts in one sitting. 👉 One listing should keep your social media active for a week or more. St

What’s happening: First-time buyers now averaging ~40 years old 65% want a “forever home” right away Rise in multigenerational + income-producing homes Stop marketing “starter homes” Start marketing: Flex space In-law suites Rental potential

“Your CRM = Your Follow-Up Machine” Let’s be real… most agents don’t have a lead problem. They have a follow-up problem. Your MAXTech Powered by BoldTrail CRM is designed to fix that—but only if you use it. ✔ Are your contacts organized into groups? ✔ Do you have automated follow-ups running? ✔ Are you logging conversations? If not… you’re leaving deals on the table. 🎯 Quick Tip: Set up 3 Smart Lists today: New Leads (last 30 days) People not contacted in 60+ days Hot Prospe

This is a platform to better access the MLS from your phone or mobile device. Orlando and Indian River use Sentrilock. If you need access to a listing with Sentrilock, simply request a showing with the list agent (either via Showingtime or the agent directly), tell them that you do not have Sentrilock and you need a one use code and they will set you up with a code to be able to access the lockbox! Easy Peasy.

Turn Every Listing Into a Marketing Machine Every listing should create multiple opportunities—not just one sale. This Week’s Focus: Maximize Your ListingsFor each listing, create: Just Listed Post Property Video/Reel 🎥 Open House Promotion Email Blast to Database “Coming Soon” (if applicable) Pro Tip: One listing = 10+ pieces of content. Don’t leave exposure on the table! Take Action:👉 Take ONE listing and create at least 3 marketing pieces from it Need more tips or tools?

This is a platform to better access the MLS from your phone or mobile device. Access listings & comps instantly Track client activity in real-time Use smart search tools anytime, anywhere Download it now and take your business to the next level from the palm of your hand! https://bit.ly/MLSTouch25