Another unanswered text probably isn’t the answer. Good communication means meeting clients where they’re comfortable—but also knowing when it’s time to change the approach. Text for quick updates. Email for details and documents. But when something is important, time-sensitive, or just isn’t getting a response…pick up the phone. 📞 Great REALTORS® don’t just communicate—they know how and when to communicate.

Instead of scrambling for Thanksgiving and Christmas graphics, build a mini seasonal content kit in October. Try This: Create templates for Thanksgiving, holiday home tips, client appreciation, local events, New Year, and year-end market content. Don't forget we have a ton of pre made graphics for you! - Click Here MAX Tip: Keep seasonal graphics consistent with your existing brand—add holiday accents instead of turning your entire brand red and green. Design now. Relax lat

When buyers and sellers can’t agree on who gets the escrow deposit, an escrow holder may file an interpleader action, asking the court to decide. Here’s the important part: attorney’s fees and court costs may be paid from the escrowed funds themselves. That means a deposit worth fighting over can be significantly reduced—or potentially mostly consumed—by the cost of the dispute. The takeaway for REALTORS®? Encourage parties to work toward a resolution whenever possible before

October is a great time to wake up leads before year-end. Try This: Create Smart Filters for contacts you haven’t spoken with in 90+ days, old website visitors, past buyers, old seller leads, and contacts without future tasks. Then send a simple check-in rather than a sales pitch. MAX Tip: “Just checking in” is weak. Give them a reason to respond—market update, home value question, holiday plans, or moving timeline. Find them. Reach out. Reconnect! Need more tips or tools?

With AI, automation, social media and endless marketing tools, it’s easy to forget what has always driven our business: relationships. A handwritten note. Remembering a closing anniversary. Checking in without asking for business. Knowing what matters to your clients. Taking the extra time to make someone feel valued. Technology can help REALTORS® work smarter and reach more people—but it can’t replace genuine connection. In a referral-driven business, people may forget the m

Take one topic, blog, video, or market update and use AI to turn it into multiple pieces of content. Try This: Turn one blog into a Reel script, carousel, email, Facebook post, Stories, Google Business post, and short-form tips. MAX Tip: Don’t ask AI to “rewrite” everything the same way—tell it to adapt the message for each platform and audience. Create once. Repurpose everywhere! Need more tips or tools? Contact your REMAX Elite Marketing & Tech Coach, Heather Holliday fo

Beginning January 1, 2024, new permit applications for commercial and residential onsite sewage treatment and disposal systems in the Indian River Lagoon Program Area must comply with ENR-OSTDS standards. Unlike the BMAP provisions described above, these requirements apply to lots of all sizes within the designated program area. In addition, by January 1, 2030, certain existing commercial and residential properties in the Indian River Lagoon Program Area must either: Connect

Get your Thanksgiving, Christmas, New Year, client appreciation, and holiday follow-up campaigns ready before November hits. Try This: Create or update holiday email templates, social posts, client touchpoints, and BoldTrail campaigns now. (Or use the ones we have pre made for you)! MAX Tip: Build one master holiday campaign and reuse it every year with small updates. Plan it. Build it. Schedule it! Need more tips or tools? Contact your REMAX Elite Marketing & Tech Coach, H

Join a Florida Realtors' webinar on Oct. 16 at 10 a.m. ET for a closer look at UAD 3.6 and what the changes mean for your business. A significant change is coming to residential appraisal reporting! Beginning November 2, 2026, UAD 3.6 will be mandatory for all new appraisal reports submitted to the Uniform Collateral Data Portal (UCDP), bringing a redesigned reporting structure and forms, including the redesigned Uniform Residential Appraisal Report (URAR). Florida REALTORS®

Your Google Business Profile can help local clients find and trust you, but only when it looks current and active. Give your profile a quick September refresh. Try This: Add recent photos or community images Publish a helpful local or real estate post Respond to every new review Confirm your phone number, website, and service areas Add a link to a recent blog, market update, or buyer resource MAX Tip: Use the same local topics across Google, social media, email, and your webs

When requesting repairs during the inspection period, be careful about sending a Release and Cancellation along with the repair request. A Release and Cancellation is not a required document to cancel a contract, and sending both could create confusion—or potentially indicate the buyer has chosen to cancel rather than negotiate. If the deadline is approaching, send the repair request and state: “It is the buyer’s intent to cancel if we are unable to reach an agreement regardi

A CRM full of overdue tasks quickly becomes discouraging. Set aside time to review your BoldTrail tasks and rebuild a follow-up plan you can realistically maintain. Try This: Complete or remove outdated tasks Reschedule contacts who still need follow-up Add notes from recent calls and conversations Create next steps for active buyers and sellers Use Smart Filters to identify contacts without future tasks MAX Tip: Every active opportunity should have a clear next action and a

Reach out personally – A quick call, text, or personal message goes much further than another generic email. Ask how they’re doing—not whether they’re ready to buy or sell. Lead with value – Share useful market updates, neighborhood information, homeownership tips, or local recommendations that give people a reason to stay connected. Use life events as opportunities to connect – Birthdays, home anniversaries, job changes, graduations, and community events are natural reasons

Refresh your marketing for the new season without redesigning everything. Create one coordinated set of fall templates that can be reused throughout September and October. Your campaign could include: Fall home maintenance tips Preparing a home for the autumn market Local festivals and community events Seasonal buyer and seller advice Cozy home features and outdoor living Try This: Start with one branded Canva design Resize it for posts, stories, emails, and blogs Keep your f

Verify everything AI produces – AI can sound confident and still be wrong. Double-check contract information, MLS rules, laws, statistics, property details, and calculations before sharing them. Watch Fair Housing & discrimination risks – AI-generated listing descriptions, marketing, targeting, and responses still need to comply with Fair Housing laws. The agent remains responsible for the content. Be careful with photos and marketing – AI-enhanced or virtually staged photos

The questions clients ask repeatedly are some of your best video topics. Choose three common questions and record one clear answer for each. Possible topics include: Should I buy before selling my current home? How much money do I need for closing costs? What should I repair before listing? Is fall a good time to buy or sell? Try This: Begin with the question on screen Answer it in 30–60 seconds Add captions for viewers watching without sound End with a simple invitation to m

If a seller has solar panels installed on the roof of their property, they should investigate whether the way those solar panels are financed or leased could impact a future transaction. Many sellers aren’t aware of these issues, so if you ask the right questions, you can set them on the path to success: Do you own the solar panels, or are they leased? If you own them, are they financed? If they’re financed, do you plan to pay the debt off before going under contract (or befo

Stop starting from scratch every time you use AI. Save your best prompts for the tasks you repeat each month, such as listing descriptions, social captions, video scripts, emails, blogs, and market updates. Try This: Create prompt categories for buyers, sellers, listings, local content, and follow-up Include your market, ideal client, tone, and desired call to action Save prompts that produce strong results Update them as your business and brand evolve MAX Tip: A reusable pro

HUD rescinded its 2020 guidance regarding emotional support animals under the Fair Housing Act. HUD will now use the ADA definition of a service animal when investigating Fair Housing Act complaints. Only animals individually trained to perform work or tasks related to a person's disability will be recognized by HUD for enforcement purposes. Emotional support animals without specific training may no longer be the basis for a HUD Fair Housing complaint. This does not change th

Your next client may already be sitting inside your database. Create a Smart Filter for contacts who: Have not been contacted recently Have viewed properties Have returned to your website Do not have a current follow-up task Are missing important information Work through a small list each day instead of staring at your entire database. Tech it to the MAX Tip: A CRM only works when it helps you decide who needs attention next. Filters turn a large database into a manageable da

Avoid using "NO" statements (e.g., "No children," "No singles," "No wheelchairs," "No Section 8") as they can create Fair Housing concerns. Focus on the property, not the person. Describe features instead of who can or cannot live there. Use objective property descriptions such as "2-bedroom home," "second-floor unit," or "stairs to entrance" rather than restricting occupants. State factual restrictions only when legally required, such as HOA rules, occupancy limits, or age-r

Open your most-used Canva templates and make sure they still match your current branding. Check your: Colors Fonts Logo Headshot Contact information Brokerage disclosures Save refreshed versions as master templates so you are not redesigning every post from scratch. Tech it to the MAX Tip: Create separate folders for listings, market updates, testimonials, educational posts, and community content. Organized templates make consistent marketing much easier. Need more tips or to

Highlight unique features that set the property apart, such as updated kitchens, outdoor living spaces, or special amenities. Keep descriptions clear and specific so buyers quickly understand what makes the home special. Use bullet points to showcase the home's top features and make listings easy to scan. Be honest and accurate. Set realistic expectations to build buyer confidence and avoid disappointment. Promote the location, including nearby parks, shopping, dining, school

August is a natural time to teach. Record three short videos answering questions your buyers or sellers frequently ask. Try topics such as: Three things buyers should do before touring homes What sellers should fix before listing Real estate terms every first-time buyer should know Keep each video under 60 seconds and begin with the answer—not a long introduction. Tech it to the MAX Tip: Record all three videos during one session, then schedule them throughout the month. Need