The Best Time to Make Calls for Real Estate Agents
- Heather Holliday
- 17 hours ago
- 1 min read
Harvard Business Review
Data on best days, best times, 5-minute response, and 6-attempt follow-up.
If you’re making sales calls, block 9–11 a.m. or 4–6 p.m. That’s it. If you’re going to be a professional salesperson, those are your blocks.
Midweek Outperforms Early Week - Wednesday outperforms every other day
Best Times to Call: Morning and Late Afternoon Win - The Harvard Business Review data shows a clear spike in performance between 4:00 and 5:00 p.m.
Speed to Lead: 5 Minutes Is the Line in the Sand - Timing includes how fast you respond.The Harvard Business Review data shows that responding within five minutes dramatically increases your odds of qualifying a lead. Waiting 10 minutes results in a 400% decrease in qualification rates.
Persistence: Six Attempts Is the Floor - The data on follow-up is just as clear as the data on timing.According to the Harvard Business Review research, contact probability increases significantly with additional call attempts. The study highlights that making at least six attempts materially improves your odds of reaching someone.
