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WHAT TOP AGENTS ARE DOING RIGHT NOW
Calling past clients + sphere consistently Hosting more strategic open houses Pricing listings correctly from day one Using AI/tools for efficiency—but doubling down on relationships Reconnect with 10 past clients Preview 2 new listings Practice your negotiation scripts Post 1 piece of value-driven content
1 day ago


“Starter Home” Is Dying
What’s happening: First-time buyers now averaging ~40 years old 65% want a “forever home” right away Rise in multigenerational + income-producing homes Stop marketing “starter homes” Start marketing: Flex space In-law suites Rental potential
May 7


SENTRILOCK Access
This is a platform to better access the MLS from your phone or mobile device. Orlando and Indian River use Sentrilock. If you need access to a listing with Sentrilock, simply request a showing with the list agent (either via Showingtime or the agent directly), tell them that you do not have Sentrilock and you need a one use code and they will set you up with a code to be able to access the lockbox! Easy Peasy.
Apr 30


Your Member Benefit: MLS-Touch!
This is a platform to better access the MLS from your phone or mobile device. Access listings & comps instantly Track client activity in real-time Use smart search tools anytime, anywhere Download it now and take your business to the next level from the palm of your hand! https://bit.ly/MLSTouch25
Apr 23


10 Instagram Mistakes Agents Keep Making
1. Stopping When Things Get Slow - Consistency during the slow times is what separates the agents who build real audiences from the ones who plateau. 2. Letting Perfectionism Kill Your Output - Done is better than perfect. Every time. 3. Not Posting Enough Volume - More posts = more data = faster improvement. 4. Not Repurposing Your Content - That post from 8 months ago? Post it again. 5. Overthinking Reel Length Instead of the Hook - Your first line matters more than everyt
Apr 16


What does your bio look like?
Here’s a Simple Exercise. Take 2 Minutes and Do This Today Take a look at your own bio and ask yourself: “If I wasn’t a real estate agent, would I follow this account?” If the answer is no, add a simple tagline that tells people what they’ll get if they follow you. If people can’t quickly tell why they should follow your account, they probably won’t. And if you want help optimizing your profile or figuring out what content you should be posting make an appointment with
Apr 9


What’s the real purpose of hosting an open house?
Most agents treat an open house like a showing with a sign-in sheet. They sit at the kitchen island, put out a few flyers, and wait. If someone walks in ready to write an offer, great. If not, it becomes “good exposure.” That mindset is the problem. An open house is not primarily about selling that specific property. It’s about identifying and building relationships with people who are actively thinking about moving. That’s a completely different objective. When you shift fr
Apr 2


REMINDER: Buyer Representation Compensation
How Buyer’s Agents Get Paid — And What Happens If the Seller Pays More In today’s real estate transactions, a buyer’s agent is typically paid through a Buyer Representation Agreement with the buyer. This agreement clearly states the compensation the buyer’s agent expects to receive for representing the buyer in the purchase of a property. Here’s how it works: The buyer and their agent agree on a compensation amount (for example, a percentage of the purchase price or a flat fe
Mar 26


Human Touch Key to Winning Listings Now
In a slower market, find success by focusing on relationships, consistency & direct outreach while using technology to support personal connection. Make phone calls. Direct conversations are still one of the most effective ways to generate business. Reconnect with your database. Stay in touch with past clients, referrals, and your sphere. Host open houses. They remain a strong way to meet active buyers. Be active in your community. Visibility builds trust and recognition.
Mar 19


The Best Time to Make Calls for Real Estate Agents
Harvard Business Review Data on best days, best times, 5-minute response, and 6-attempt follow-up. If you’re making sales calls, block 9–11 a.m. or 4–6 p.m. That’s it. If you’re going to be a professional salesperson, those are your blocks. Midweek Outperforms Early Week - Wednesday outperforms every other day Best Times to Call: Morning and Late Afternoon Win - The Harvard Business Review data shows a clear spike in performance between 4:00 and 5:00 p.m. Speed to Lead: 5
Mar 12


Work with FACTS not FEELINGS!
Showingtime - https://showingtime.com/ (we pay for the enhanced reporting) ALTOS reporting - https://altosresearch.com/ (they have free and paid accounts available) SunStats - Florida Realtors - https://sunstats.floridarealtors.org/login Metro Market Statistics - NAR - https://www.nar.realtor/.../housi.../metro-market-statistics List Reports - Market Insights - https://listreports.com/sign-up
Mar 5


Learn how to screen property owners before foreclosure surprises you.
Critical Screening Checklist for Property Owners Mortgage Payments: Verify that the owner is current on their mortgage payments and not in default. Request proof of payment or obtain permission to communicate directly with their lender. Association Assessments: If the property is part of an HOA or condo association, confirm that the owner is up to date on their dues and assessments. Contact the association management for confirmation. Insurance Coverage: Ensure the owner main
Feb 26


To Avoid Unauthorized Practice of Law, Stay within the Scope of Your License
State licensing laws prohibit licensees from performing tasks best left to licensed attorneys. How can you best avoid even unintentional unauthorized practice of law? Don’t draft your own agreements or forms. Encourage the client to engage an attorney to draft the form or have your client draft the form. Do not draft the form yourself. Make changes to forms (adding or striking provisions) with caution. Obtain initials and dates from both parties to any changes made after cont
Feb 19


Are You Tracking and Planning?
Spend 20-30 minutes daily planning the next 24 hours. Spend 30 minutes daily mastering communication skills to better connect with people. Have 30 meaningful conversations and set 2 appointments per day. Track daily inputs such as number of people talked to, appointments set, presentations given, contracts signed, and revenue generated. Challenge your deepest beliefs and the beliefs of your peers to find new ways to grow and scale your business.
Feb 12


EMAIL DISCLAIMERS
Disclaimers for your email! Don't forget to add the WIRE FRAUD and Confidentiality disclosures to your email signatures. Copy and paste: REMINDER: RMAX Elite and its associates will never request that you send funds or nonpublic, personal information, such as social security numbers, credit or debit card numbers, bank account information and/or routing numbers via email. If you receive an email message concerning any transaction involving RE/MAX Elite and the email requests
Feb 5


SCAMS SCAMS SCAMS
Wire fraud scams . This is not a new scam, but there are still reports that this is occurring. For this scam, the fraudsters impersonate real estate professionals and trick victims into wiring funds into fraudulent accounts. Typically the criminals will do this through email. A simple way for a buyer to avoid becoming a victim of this fraud is to pick up the phone and confirm with the closing agent what the wiring instructions are. For real estate licensees, make sure you are
Jan 29


Introducing Max! Your New Personal AI Assistant
What Can Max Do for You? Max isn’t only available for remax.com; you can add the assistant to your personal office, team or agent MAXTech® powered by BoldTrail website. Instead of having to wait for a client to reach out, Max is on the job, behind the scenes, gathering lead intel and sending directly to your CRM. Max never takes a break, living in the backend of MAXCenter® where further capabilities include sending referrals across the globe, strengthening professional relati
Jan 22


Appeals court delivers victory on fair use of floor plans
In Missouri, two real estate brokerages successfully defended the use of floor plans in their property marketing. Through its Legal Action Committee and Amicus Brief Advisory Board, NAR supported the fair use of floor plans, saying they were essential for real estate marketing, appraisals and other purposes. The victory may deter future claims against real estate professionals. The brokerages most recently argued that their use of the floorplans was considered “fair use”, a l
Jan 15


Florida CEOs Project Growth, Optimism Surges
Florida vs. National Sentiment Compared to their national peers, Florida CEOs are showing greater optimism across key indicators: Hiring confidence significantly higher: Florida CEOs reported a significantly higher employment outlook (87) compared to national peers (37), highlighting strong confidence in workforce growth and talent availability. Stronger capital investment plans: Florida leaders reported a capital spending index of (85) versus (77) nationally; however, Florid
Jan 8


Winning the Listings Long Game
As markets normalize, agents can win more listings by leaning on local data, clearer pricing expectations and 90-day plans that build steady pipeline activity. This starts with having a firm grasp of key local market numbers, including inventory levels, pricing trends, days on market by price range and list-to-sale ratios, and explaining what those figures mean for today’s buyers and sellers. Messaging and listing presentations should match current conditions, with clear talk
Jan 1
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