When college begins in a few months, 226 deserving students from communities across Florida will receive financial help for their costs through scholarships from Florida Realtors® Education Foundation Inc These scholarships represent more than financial assistance – they reflect Realtors’ commitment to supporting the next generation and helping students achieve their educational goals. We don’t just sell homes, we help our communites! AND our very own SOPHIA MIRANDA daughter

Scammers are impersonating agents and posting fake listings. Learn the red flags and how to spot fraud before it disrupts a transaction. How can you protect yourself from such scams? Thankfully, there are some common red flags; Does the caller try to make it seem like things are urgent? Do they want a decision immediately? Do they talk in circles, talking a lot without saying much of importance? Does the information relating to the account or party they are calling about not

Dear Shannon: I’m the listing broker at a busy, medium-sized brokerage focused on residential property. One of our sales associates wanted to sell their vacant lot, so to let people passing by know it was available, we put up a simple sign that read, “For Sale – Call XXX-555-5000.” It was easier to put my sales associate’s home number on the sign, so they could better field inquiries from potential buyers. A potential buyer called the number, and my sales associate handled th

Florida also ranked first 10th for future economic outlook. The rankings were fueled by strong domestic migration, job growth and gains in economic output, while the state’s tax and regulatory environment also helped boost its standing. The analysis from the American Legislative Exchange Council evaluates states using policy measures such as taxes, spending and labor rules, along with performance indicators like job growth and migration. Florida ranked first in economic perfo

Florida Realtors’ MLA-6 form can update pricing, timelines and more The MLA-6 can be used to amend the Exclusive Right of Sale Listing Agreement, Exclusive Brokerage Listing Agreement and the Exclusive Right to Lease Listing Agreement. It is a simple, easy to read form, with checkboxes that can be used to amend the various parts of the above mentioned forms. The form can be used to make common changes such as: Change the Termination Date Change price and terms Amend compensat

A look at how Florida Realtors helped shape legislation to benefit consumers and the state's real estate industry during the 2026 Legislative Session. Although several Realtor legislative priorities are on hold until the budget process concludes, numerous legislative victories were achieved during the 60-day lawmaking period that will benefit the profession, consumers, property owners and communities throughout Florida. Significant legislative victories include: Protecting co

Under the Florida FAR/BAR “As Is” or standard Residential Contract, failure to make the escrow deposit on time is considered a buyer default, but the contract remains in effect until action is taken. The Seller’s Options If the buyer misses the escrow deadline, the seller can choose to: Demand the deposit and allow the buyer time to cure the issue. Declare the buyer in default. Terminate the contract. Pursue remedies allowed in the contract (usually retention of deposit if it

Calling past clients + sphere consistently Hosting more strategic open houses Pricing listings correctly from day one Using AI/tools for efficiency—but doubling down on relationships Reconnect with 10 past clients Preview 2 new listings Practice your negotiation scripts Post 1 piece of value-driven content

What’s happening: First-time buyers now averaging ~40 years old 65% want a “forever home” right away Rise in multigenerational + income-producing homes Stop marketing “starter homes” Start marketing: Flex space In-law suites Rental potential

This is a platform to better access the MLS from your phone or mobile device. Orlando and Indian River use Sentrilock. If you need access to a listing with Sentrilock, simply request a showing with the list agent (either via Showingtime or the agent directly), tell them that you do not have Sentrilock and you need a one use code and they will set you up with a code to be able to access the lockbox! Easy Peasy.

This is a platform to better access the MLS from your phone or mobile device. Access listings & comps instantly Track client activity in real-time Use smart search tools anytime, anywhere Download it now and take your business to the next level from the palm of your hand! https://bit.ly/MLSTouch25

1. Stopping When Things Get Slow - Consistency during the slow times is what separates the agents who build real audiences from the ones who plateau. 2. Letting Perfectionism Kill Your Output - Done is better than perfect. Every time. 3. Not Posting Enough Volume - More posts = more data = faster improvement. 4. Not Repurposing Your Content - That post from 8 months ago? Post it again. 5. Overthinking Reel Length Instead of the Hook - Your first line matters more than everyt

Here’s a Simple Exercise. Take 2 Minutes and Do This Today Take a look at your own bio and ask yourself: “If I wasn’t a real estate agent, would I follow this account?” If the answer is no, add a simple tagline that tells people what they’ll get if they follow you. If people can’t quickly tell why they should follow your account, they probably won’t. And if you want help optimizing your profile or figuring out what content you should be posting make an appointment with

Most agents treat an open house like a showing with a sign-in sheet. They sit at the kitchen island, put out a few flyers, and wait. If someone walks in ready to write an offer, great. If not, it becomes “good exposure.” That mindset is the problem. An open house is not primarily about selling that specific property. It’s about identifying and building relationships with people who are actively thinking about moving. That’s a completely different objective. When you shift fr

How Buyer’s Agents Get Paid — And What Happens If the Seller Pays More In today’s real estate transactions, a buyer’s agent is typically paid through a Buyer Representation Agreement with the buyer. This agreement clearly states the compensation the buyer’s agent expects to receive for representing the buyer in the purchase of a property. Here’s how it works: The buyer and their agent agree on a compensation amount (for example, a percentage of the purchase price or a flat fe

In a slower market, find success by focusing on relationships, consistency & direct outreach while using technology to support personal connection. Make phone calls. Direct conversations are still one of the most effective ways to generate business. Reconnect with your database. Stay in touch with past clients, referrals, and your sphere. Host open houses. They remain a strong way to meet active buyers. Be active in your community. Visibility builds trust and recognition.

Harvard Business Review Data on best days, best times, 5-minute response, and 6-attempt follow-up. If you’re making sales calls, block 9–11 a.m. or 4–6 p.m. That’s it. If you’re going to be a professional salesperson, those are your blocks. Midweek Outperforms Early Week - Wednesday outperforms every other day Best Times to Call: Morning and Late Afternoon Win - The Harvard Business Review data shows a clear spike in performance between 4:00 and 5:00 p.m. Speed to Lead: 5

Showingtime - https://showingtime.com/ (we pay for the enhanced reporting) ALTOS reporting - https://altosresearch.com/ (they have free and paid accounts available) SunStats - Florida Realtors - https://sunstats.floridarealtors.org/login Metro Market Statistics - NAR - https://www.nar.realtor/.../housi.../metro-market-statistics List Reports - Market Insights - https://listreports.com/sign-up

Critical Screening Checklist for Property Owners Mortgage Payments: Verify that the owner is current on their mortgage payments and not in default. Request proof of payment or obtain permission to communicate directly with their lender. Association Assessments: If the property is part of an HOA or condo association, confirm that the owner is up to date on their dues and assessments. Contact the association management for confirmation. Insurance Coverage: Ensure the owner main

State licensing laws prohibit licensees from performing tasks best left to licensed attorneys. How can you best avoid even unintentional unauthorized practice of law? Don’t draft your own agreements or forms. Encourage the client to engage an attorney to draft the form or have your client draft the form. Do not draft the form yourself. Make changes to forms (adding or striking provisions) with caution. Obtain initials and dates from both parties to any changes made after cont