For any business plan, growth is one of the most important goals for real estate agents. But, let’s face it, you’re busy and planning gets pushed to the side when clients come calling. But, it’s critical that you set aside time to plan for the year ahead and create a roadmap to success for your business. Here are five strategies for agents to approach growth as you prepare your future business plans.
Perform a Business Review
One of the first steps to creating a business plan is to audit your past year’s performance. You should evaluate your business to see what was most successful and what needs improvement. Then, adjust your strategy accordingly.
Outline Your Goals
Outline your top goals, no more than three, for the coming year. Documenting these helps you visualize your dreams and manifest them into reality. Hold yourself accountable by referring back to them each quarter or putting them in plain sight near your desk or computer. Checking in on these goals every few weeks helps create a benchmark for your progress and helps ensure you are staying on track.
Know Your Strengths
Outlining what makes you stand out from your competitors is key for growth. Take inventory of your core competencies and differentiating factors that bring value to your clients and your business.
Think beyond numbers and focus on other aspects of your business. For example, do an audit on your social and digital presence. Now, more than ever, people are using digital platforms to search for property and a trusted real estate professional.
Keep up with tech
There is no doubt that the role of technology in searching, buying, and selling a home is playing a more prominent role in our industry. Stay informed with the latest technology updates and advancements in the industry to find the best solutions for your growing business. This should be part of your business plan.
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Smile in the mirror. Do that every morning and you'll start to see a big difference in your life. - Yoko Ono
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