Facebook’s New Link Limits: What Agents Need to Know
- Heather Holliday
- 20 hours ago
- 1 min read
What’s Changed
Facebook (Meta) is limiting how often business pages can post links that receive normal reach
Many pages are seeing only 1–2 link posts per month perform well
Excessive links = lower reach, suppressed engagement
Why Facebook Is Doing This
Facebook wants users to stay on the platform
External links pull users away
The algorithm now favors:
Conversations
Engagement
Native content (Reels, carousels, Stories)
What This Means for Agents
🚫 Stop relying on frequent link posts
✅ Start using social media to spark interest, not deliver everything
Your Website Is Still Essential
You own it
It builds SEO & authority
It captures leads
It houses blogs, listings & resources
📌 Social media is the doorway — your website is the destination
Smart Ways to Promote Content (No Link Needed)
✔️ Carousel posts that educate
✔️ Reels that tease blogs or listings
✔️ Story posts with link stickers
✔️ Value-based captions + “Comment or DM for details”
Best Practices Going Forward
Use link posts strategically (1–2/month)
Save links for:
Evergreen blogs
Lead magnets
High-value landing pages
Focus feed content on:
Engagement
Education
Conversation
Bottom Line
📣 Facebook rewards value, not links
📈 Agents who adapt will see better reach, more conversations, and stronger branding
Resources:
Manychat - Allows you to auto DM a message/link with a keyword
Get Meta Verified for Business Page - Allows unlimited links
Need more tips or tools? Contact your REMAX Elite Marketing & Tech Coach, Heather Holliday for guidance and support. Together, we’ll make this your most successful year yet!
