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Florida Realtors Unveils 'Keeping It Real' Toolkit



The Florida Realtors “Keeping It Real” consumer-marketing campaign provides materials for members to showcase their expertise and the value of working with a Realtor.


The campaign’s overarching goal is to position the role of a Realtor as a trusted guide who understands and prioritizes consumers’ needs at every step of their real estate journey.


Key messaging highlights that Realtors offer:

  • Expert guidance and understanding of the complexities of real estate transactions, both residential and commercial

  • Invaluable local knowledge, including market conditions as well as insight into locations.

  • Negotiation skills that benefit buyers and sellers

  • Connections to leverage a broad network of industry leaders


Get the toolkit

The digital marketing materials, along with a toolkit resource guide (pdf), are available for download at https://WhyAFLRealtor.com/member.


You can also direct potential customers to a consumer-facing landing page, https://WhyAFLRealtor.com, for more information.


You can also access the social media graphics on Florida Realtors Photofy.



  • Facebook
  • YouTube
  • Instagram
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