Florida Realtors Unveils 'Keeping It Real' Toolkit

The Florida Realtors “Keeping It Real” consumer-marketing campaign provides materials for members to showcase their expertise and the value of working with a Realtor.

The campaign’s overarching goal is to position the role of a Realtor as a trusted guide who understands and prioritizes consumers’ needs at every step of their real estate journey.

Key messaging highlights that Realtors offer:

• Expert guidance and understanding of the complexities of real estate transactions, both residential and commercial

• Invaluable local knowledge, including market conditions as well as insight into locations.

• Negotiation skills that benefit buyers and sellers

• Connections to leverage a broad network of industry leaders

Get the toolkit

The digital marketing materials, along with a toolkit resource guide (pdf), are available for download at https://WhyAFLRealtor.com/member.

You can also direct potential customers to a consumer-facing landing page, https://WhyAFLRealtor.com, for more information.

You can also access the social media graphics on Florida Realtors Photofy.