Florida Realtors Unveils 'Keeping It Real' Toolkit
- Heather Holliday
- Feb 20
- 1 min read

The Florida Realtors “Keeping It Real” consumer-marketing campaign provides materials for members to showcase their expertise and the value of working with a Realtor.
The campaign’s overarching goal is to position the role of a Realtor as a trusted guide who understands and prioritizes consumers’ needs at every step of their real estate journey.
Key messaging highlights that Realtors offer:
Expert guidance and understanding of the complexities of real estate transactions, both residential and commercial
Invaluable local knowledge, including market conditions as well as insight into locations.
Negotiation skills that benefit buyers and sellers
Connections to leverage a broad network of industry leaders
Get the toolkit
The digital marketing materials, along with a toolkit resource guide (pdf), are available for download at https://WhyAFLRealtor.com/member.
You can also direct potential customers to a consumer-facing landing page, https://WhyAFLRealtor.com, for more information.
You can also access the social media graphics on Florida Realtors Photofy.
