MAXRefer: The New Home of REMAX Referrals
- Heather Holliday
- May 27
- 1 min read
The brand’s comprehensive end-to-end referral platform powers agent business connections on local, national and international levels.

For many real estate entrepreneurs, receiving business through referral is the mark of a job well done. And exchanging referrals among trusted professionals locally and globally is cornerstone to the culture of REMAX – the brand with a presence in more than 110 countries and territories.
To help its affiliates make these connections more efficient, REMAX has launched MAXRefer, a new end-to-end referral platform that gives REMAX affiliates access to direct and open referral opportunities with over 145,000 peers worldwide.
Assisted by AI, MAXRefer is yet another robust technology tool from REMAX that strengthens the brand’s already unmatched value proposition.
“At REMAX, we’re finding the best ways to help agents win more business and save more time. MAXRefer is another great example of that,” says Erik Carlson, CEO of RE/MAX Holdings, Inc. “The innovative platform is a tech-driven resource for REMAX professionals to identify and connect with a referral agent they can trust to get the deal done.”
Need more tips or tools? Contact your RE/MAX Elite Marketing & Tech Coach, Heather Holliday for guidance and support. Together, we’ll make 2025 your most successful year yet!