Winning the Listings Long Game

As markets normalize, agents can win more listings by leaning on local data, clearer pricing expectations and 90-day plans that build steady pipeline activity.

This starts with having a firm grasp of key local market numbers, including inventory levels, pricing trends, days on market by price range and list-to-sale ratios, and explaining what those figures mean for today’s buyers and sellers.

Messaging and listing presentations should match current conditions, with clear talking points on what is selling quickly, how payments and rates affect affordability and how staging, video and lifestyle marketing help homes stand out. Agents should set expectations around pricing and potential adjustments within about two weeks or 10 showings.