1. Use short-form videos : Hook the viewer in 3 seconds or less 2. Exude authenticity and regularity: Let your real personality shine...

Some brokers ask, “I’m a transaction broker. Doesn’t that mean I represent the transaction?” As you can see from the statutory definition...

Just a reminder, once you list a property you can stop Zillow from giving it a Zestimate. (AND YOU SHOULD BE STOPPING IT) InFLEX >Change...

Check out Florida Realtors' collection of educational infographics — ready for you to download and share on social media, in your...

The Florida Realtors “Keeping It Real” consumer-marketing campaign provides materials for members to showcase their expertise and the...

Real estate pros who overcome common fears like public speaking, networking and client ghosting can increase their business  and see...

The newest Consumer Guide provides essential information  on flood insurance.  When buying a home in Florida, new buyers often have...

Demographic characteristics of Realtors The typical REALTOR® in Florida was 56 years old 67 percent of all REALTORS® were female. 14...

The real property under contract is subject to a mandatory HOMEOWNER’S association. A few days before closing, the buyer is trying to...

A seller can withdraw a counteroffer prior to the buyer accepting it even when the buyer said they agree to the terms and will sign soon....

The MLS listing shows that a washer and dryer are in the property. The buyer submits an offer on a FR/BAR contract, which is accepted by...

In Florida, written listing agreements must include an end date. Sellers should receive a copy of the signed agreement....

Taking Time to Relax & Rejuvenate! Everyone benefits from taking time to relax and rejuvenate in their lives in order to balance the...

A look at the property tax law that comes into play on the sale of real property owned by a foreign seller. The  Foreign Investment in...

The Florida Realtors/Florida Bar contract has clauses that deal with casualty and bad-weather events. Here are the top four in the AS IS...

Many businesses, including those that provide real estate services, must comply with a new federal reporting requirement deadline of Jan....

Option 1 – Buyer compensates their brokerage firm directly - This will likely be collected at closing and show up on the closing...

The guides in this series are available for download-in both English and Spanish-on facts.realtor .  For ease of reference, below is a...

The state of Florida requires you to renew your ethics every 2 years. NAR requires you to renew your ethics every 3 years. You need to...